Our mission is to create an educational structure that supports, guides and empowers women to learn and succeed in technology. We envision a world where extraordinary women, who may have not had the opportunity otherwise, become part of the web3 revolution. We stand by two main premises; to empower women who want to become part of the blockchain movement and to help support women from all over the world to become thought leaders in their field. Our mission is breaking the paradigm that only men can succeed in tech.

We are looking for an experienced CMO to join us to oversee the marketing operations of the company and develop its growth strategy and vision. You will be in charge of directing our marketing efforts towards success.

Your responsibilities will include:

• Drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences. You will promote the company as an innovator to the press and public and oversee outbound customer-facing communications across our website, blog, and social channels
• Create and own the go-to-market (GTM) strategy for new products & features. You will set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption. You will also conduct customer research and apply your insights to these and other initiatives.
• Review and manage content marketing strategy
• Deepen relationships with key partners***.*** You will nurture existing relationships with key partners, aligning on mutual goals and driving adoption through a variety of co-marketing efforts.
• Create and present the annual marketing plan and strategy
• Analyze company's marketing strategy and suggest improvements
• Define, measure, and report the performance of all paid marketing channels/campaigns and assess against ROI and KPI goals including subscriber acquisition and retention.
• Manage IRL events marketing strategy
• Design, plan and execute effective marketing campaigns and community management strategy
• Create a systematic, process-driven approach to partner outreach and relationship management
• Identify and source partnership opportunities through inbound lead follow-up and outbound cold calls, emails, and client visits
• Identifying, pitching, and closing web2/web3 partnerships with brands, companies or creators.
• Forecast, measure, and report the results of various projects with partners, including co-created and/or co-branded content promotions, lead sharing, and/or event partnerships
• Manage negotiations and secure the internal support necessary for an exceptional launch (i.e., design, marketing, product, etc).

As a successful candidate, you would have:

• 2+ years commercial experience in Web3 / crypto / DeFi projects